ISPO: The World’s Most Remarkable Sport Fair
Hundreds of exhibitors, 85 thousand visitors from all over the world and a particular focus on the subject “Women in Sport”. Again this year, ISPO was confirmed as the best opportunity to present products and novelties related to the world of sport, combining personal relationships with digital product promotion.
As shared with our users, F-ALL participated with its booth at the fair, returning to Italy with very positive vibes but above all a great movement around the technical clothing collections inspired by the concept “made with the user”.
We came across a remarkable interest in our technical apparel and therefore the desire to see some news in fabrics, weights and especially in colors, from industry experts and more.
Technical underwear has mostly been unicolor so far (either white or black). A quite basic and standard technical underwear, so that less and less items manage to meet the needs of a smart customer who also is a color and fashion lover, not only paying attention to the technical performance itself.
Following our customer’s needs and the tips of the athletes wearing our sportswear items, F-ALL has committed itself to present collections of technical apparel that have the color as a key element, thus creating a more sport/fashion style with the result of making our pieces of clothing perfect to be shown off.
From our perspective, not only is a running t-shirt or a pair of cycling shorts just a technical item of clothing, but real apparel, which guarantee technical performance but also able to satisfy the aesthetic component.
MOUNTAIN FITNESS CLOTHING
A tremendous innovation has been represented by the launch of mountain fitness related products rather than traditional mountain climbing: trail, running, but above all hiking. As for skiing, many companies have presented complete collections with clothing and technical underwear.
At F-ALL we thought about a specific collection of mountain sportswear, made with a mix of wool-woven polypropylene that keeps the body warm and dry at the same time, even in extreme climatic conditions.
Numerical data aside, for the companies and manufacturers present at the fair, ISPO was the ideal place to start laying the foundation for building the future.
For F-ALL in particular, not only has it been a place to confront with other direct producers but also with end consumers, as we immensely appreciate listening to their tips and desires. This is because we want listening skills and comparison to be the values that guide us in the creation of our sports apparel.